

© 2026
(Our Studio)
One part-time creative dedicated to your continuous stream of projects.
(01)
(Motive)
A studio designed to alter the otherwise mundane and take advantage of audacious shooting styles. Because to change the way the world is seen, you have to DIFFrACT your mentality


Eric Jacks
[Co- Founder]
Filmmaker & Creative Director
Eric Jacks
[Co- Founder]
Filmmaker & Creative Director
Eric Jacks
[Co- Founder]
Filmmaker & Creative Director
Leanna Jacks
[Co- Founder]
Producer & Business Leader
Leanna Jacks
[Co- Founder]
Producer & Business Leader
Leanna Jacks
[Co- Founder]
Producer & Business Leader
(02)
(Philosophy)
The Process Of A Superior Standard
The Process Of A Superior Standard
001
Identity
To create something new, you have to understand the old. Every project we conduct a brand identity outline, where we research concrete numbers of what your competitors are showing your target audience, what your target audience wants to see, and identify what they aren't seeing enough of. While the competition focuses on following the crowd, we look to take advantage of the overlooked.
What’s included
Market Assessment & Identifing Areas Of Advantage
Audience Overview
Compiling The Numbers Behind The Strategy
001
Identity
To create something new, you have to understand the old. Every project we conduct a brand identity outline, where we research concrete numbers of what your competitors are showing your target audience, what your target audience wants to see, and identify what they aren't seeing enough of. While the competition focuses on following the crowd, we look to take advantage of the overlooked.
What’s included
Market Assessment & Identifing Areas Of Advantage
Audience Overview
Compiling The Numbers Behind The Strategy
002
Genesis
The birth of boldness. For us, bold and innovative ideas aren't just a direction to take but a mindset that we use when conceptualizing strategies designed to break through the market. Scripting, shot listing, location scouting, every detail is our obsession, because that's what it takes to create something genuinely special
What’s included
Pitch You Tailor-Made Concepts Designed To Change The Landscape
Visual Mapping & Campaign Blueprint
Meticulously Detailed Plan Of Action
002
Genesis
The birth of boldness. For us, bold and innovative ideas aren't just a direction to take but a mindset that we use when conceptualizing strategies designed to break through the market. Scripting, shot listing, location scouting, every detail is our obsession, because that's what it takes to create something genuinely special
What’s included
Pitch You Tailor-Made Concepts Designed To Change The Landscape
Visual Mapping & Campaign Blueprint
Meticulously Detailed Plan Of Action
001
Identity
To create something new, you have to understand the old. Every project we conduct a brand identity outline, where we research concrete numbers of what your competitors are showing your target audience, what your target audience wants to see, and identify what they aren't seeing enough of. While the competition focuses on following the crowd we look to take advantage of the overlooked.
What’s included
Market Assessment & Identifing Areas Of Advantage
Audience Overview
Compiling The Numbers Behind The Strategy
003
Execution
Harnessing emotion with unthinkable ideas. This is where visualization and planning are crafted into the dream you have always envisioned. Here we adapt to all scenarios and push to go where other don't so we can get the shots that others can't
What’s included
Capturing The Essence Of Bold Locations & Unprecidented Visual Experiences
Clear Communication Every Step Of The Way
Combining Precision And Inspiration In Every Shot
003
Execution
Harnessing emotion with unthinkable ideas. This is where visualization and planning are crafted into the dream you have always envisioned. Here we adapt to all scenarios and push to go where other don't so we can get the shots that others can't
What’s included
Capturing The Essence Of Bold Locations & Unprecidented Visual Experiences
Clear Communication Every Step Of The Way
Combining Precision And Inspiration In Every Shot
004
Refinement
Defining your new era. Countless hours of planning and shooting filtered down into a product that's made to be remembered. From visual to audio, formatting to delivery, every aspect is treated as its own project with its own attention and craftsmanship. This is where the feeling you have always been chasing, is finally found
What’s included
Specialized Visual Grading
All Encompassing Audio World Building
A New Pillar Of Your Brand You Can Truly Be Proud Of
004
Refinement
Defining your new era. Countless hours of planning and shooting filtered down into a product that's made to be remembered. From visual to audio, formatting to delivery, every aspect is treated as its own project with its own attention and craftsmanship. This is where the feeling you have always been chasing, is finally found
What’s included
Specialized Visual Grading
All Encompassing Audio World Building
A New Pillar Of Your Brand You Can Truly Be Proud Of
004
Refinement
((pouring in the raw footage to filter out the final product,,, from visual to audio, formatting to delivery, each aspect is treated as its own project with its own attention and craftsmanship,,, this is where the feeling you have always been chasing, is finally found
What’s included
specialized visual grading
all encompassing audio world building
a new pillar of your brand you can truly be proud of
(03)
(Locations)

Iceland
Creative Director

United Kingdom
Brand Designer

United States
UX Strategist

Canada
Visual Designer

Italy
Content Lead

France
Content Lead

Puerto Rico
Content Lead
2x
Awwwards
Bruten Website
SOTD
1x
CSSD Awards
Fuel Portfolio
WOTD
7×
Behance
Branding Showcase
Featured
5x
FWA
Digital Experience
FOTD
2x
CSS Winner
Creative Website
SOTD
4x
Mindsparkle
Modern Design
Feature
3x
Dribbble
Visual Design
Highlighted
8x
Web Excellence Awards
Brand System
Winner
(04)
(Clients)
© 2025



(05)
(Stats)
© 2025
2.06M
Global Impressions
Fuel moves beyond simple authenticity, creating refined systems that shape digital presence.
160K
Community Reach
Elevating identity with structured clarity. Fuel crafts experiences that extend far beyond visual form.
750+
Creative Hours Logged
Through precision and intention, Fuel transforms ideas into cohesive narratives that define brands.
257+
Projects Completed
Blending modern aesthetics with functional design, Fuel delivers refined solutions that push brands.
(06)
(Article)
© 2025

